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German Phrase

Online-Anzeigen sind beliebt.

/ˈɔn.laɪn ˈʔanˌt͡sɛçən zɪnt bəˈliːpt/
Meaning"Online ads are popular."
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Meaning

The sentence states that online advertisements enjoy a high level of popularity. It is a neutral observation often used when discussing marketing trends, media consumption, or the digital economy.

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When to use

Use this phrase in business meetings, presentations about advertising strategies, or casual conversations about what media people encounter most often online.

Grammar Breakdown

Online-Anzeigensindbeliebt

1

Compound noun with hyphen

‘Online‑Anzeigen’ is a compound noun; the hyphen clarifies the connection between the English loanword ‘Online’ and the German noun ‘Anzeigen’.

2

Verb ‘sein’ in plural

‘sind’ is the 3rd‑person plural present of ‘sein’; it must agree with the plural subject ‘Online‑Anzeigen’.

3

Predicative adjective

‘beliebt’ is used predicatively after ‘sein’, so it stays in its base form without an ending.

🗨In Conversation

A

Online-Anzeigen sind beliebt.

Online ads are popular.

Ja, immer mehr Unternehmen investieren darin.

Yes, more and more companies are investing in them.

B

Common Mistakes

  • Online-Anzeigen ist beliebt.

    ‘Online‑Anzeigen’ is plural, so the verb must be ‘sind’, not ‘ist’.

  • Online Anzeigen sind beliebt.

    Without the hyphen the phrase looks like two separate words; the hyphen is required for the correct compound noun.

  • Online-Anzeigen sind beliebte.

    When used predicatively after ‘sein’, the adjective stays uninflected; ‘beliebte’ would be wrong here.

Alternatives

  • Online‑Werbung ist sehr gefragt.

    Online advertising is in high demand.

  • Digitale Anzeigen erfreuen sich großer Beliebtheit.

    Digital ads enjoy great popularity.

  • Im Internet werden Anzeigen gern gesehen.

    Ads are well‑received on the internet.

de

Cultural Tip

In German business language ‘beliebt’ is a neutral, positive adjective. It’s common to pair it with nouns like ‘Online‑Anzeigen’ or ‘Online‑Werbung’. Avoid over‑using ‘beliebt’ for serious or controversial topics, where more precise adjectives (e.g., ‘effektiv’, ‘umstritten’) may be preferred. Also note that the hyphenated form is standard in written German, while spoken language often drops the hyphen.