Portuguese Phrase
Os anúncios online são populares.
Meaning
The sentence states that online advertisements are popular, meaning they are widely used, well‑known, and generally well‑received by the public.
When to use
Use this phrase when talking about marketing trends, digital media strategies, or when comparing traditional and online advertising channels in a conversation or presentation.
✦Grammar Breakdown
Osanúnciosonlinesãopopulares
Definite article (Os)
‘Os’ is the masculine plural definite article and must agree in gender and number with the noun it modifies.
Noun (anúncios)
‘anúncios’ is a masculine plural noun meaning ‘advertisements’.
Borrowed adjective (online)
‘online’ is an English loanword used as an adjective in Portuguese; it does not change form.
Verb ser (são)
‘são’ is the third‑person plural of ‘ser’, used for permanent or defining characteristics.
Adjective agreement (populares)
‘populares’ is a masculine plural adjective that must match the gender and number of ‘anúncios’.
🗨In Conversation
Você viu como os anúncios online são populares hoje?
Did you see how popular online ads are today?
Sim, quase todo site tem um.
Yes, almost every website has one.
✕Common Mistakes
Os anúncios online estão populares.
‘Estão’ is the verb ‘estar’, which describes temporary states; the sentence talks about a permanent characteristic, so ‘são’ (ser) is correct.
Os anúncios online é popular.
Adjectives must agree in number and gender with the noun; ‘popular’ (singular) does not match the plural noun ‘anúncios’.
↔Alternatives
Os anúncios na internet são populares.
Internet ads are popular.
Os anúncios digitais são populares.
Digital ads are popular.
Os anúncios na web são populares.
Web ads are popular.
Cultural Tip
In Brazil, ‘online’ is a common loanword from English and is used in both formal and informal contexts. Online advertising is especially prevalent on social media platforms like Instagram, Facebook, and TikTok, where short video or image ads dominate. When speaking to older generations, you might prefer ‘na internet’ instead of ‘online’ to sound more natural.