Portuguese Phrase
Essa loja é mais barata.
Meaning
The sentence states that the store being referred to offers lower prices than other stores. It is a simple comparative statement about cost.
When to use
Use this phrase when you want to point out that a particular shop has cheaper prices, for example while shopping, recommending a place to a friend, or negotiating a purchase.
✦Grammar Breakdown
Essalojaémaisbarata
Demonstrative pronoun
"Essa" points to something near the listener and agrees in gender (feminine) with the noun it modifies.
Noun gender
"Loja" is a feminine noun, so any adjectives describing it must be in the feminine form.
Verb ser (present)
"É" is the third‑person singular of the verb "ser", used for permanent or defining characteristics.
Comparative adverb
"Mais" is used to form the comparative "more"; it precedes the adjective.
Adjective agreement
"Barata" is the feminine singular form of "barato", matching the gender of "loja".
🗨In Conversation
Essa loja é mais barata.
This store is cheaper.
Mesmo? Vou lá então.
Really? I’ll go there then.
✕Common Mistakes
Essa loja é mais barato.
The adjective must match the feminine noun "loja"; use "barata".
Essa loja é barato.
Missing the comparative "mais" and gender agreement.
Essa loja é mais barato.
Gender mismatch – "barato" is masculine.
↔Alternatives
Esta loja tem preços mais baixos.
This store has lower prices.
Essa loja cobra menos.
This store charges less.
Essa loja é mais econômica.
This store is more economical.
Cultural Tip
In Brazil, comparing prices is a daily conversation topic, especially in markets and malls. Remember that adjectives must agree with the noun’s gender: "loja" is feminine, so you say "mais barata". If you were talking about a "mercado" (market) you would also use the feminine form, but for a "supermercado" (supermarket) you would say "mais barato".