Portuguese Phrase
Quanto custa isso?
Meaning
Literally, “How much does this cost?” It is the standard way to ask the price of an item you are holding or pointing at.
When to use
Use this phrase in shops, markets, online stores, or any situation where you need to know the price of a specific object. It works equally well in casual conversation and more formal settings.
✦Grammar Breakdown
Quantocustaisso?
Quanto
Interrogative adverb meaning 'how much', used to ask about price or quantity.
custa
Third‑person singular present of the verb *custar* (to cost).
isso
Demonstrative pronoun meaning 'this/that' (neuter, singular).
Question mark
In Portuguese, the opening question mark (¿) is not used; only the closing ‘?’ is required.
🗨In Conversation
Quanto custa isso?
How much does this cost?
Custa dez reais.
It costs ten reais.
✕Common Mistakes
Quanto custo isso?
‘Custo’ is the noun ‘cost’; the verb form needed here is ‘custa’.
Quanto custa este?
When pointing to a masculine noun, you can also use ‘este’; ‘isso’ is neutral and works for any object.
↔Alternatives
Quanto é isso?
How much is this?
Quanto vale isso?
How much is this worth?
Quanto custa este?
How much does this (masculine) cost?
Cultural Tip
In Brazil it’s polite to add a ‘por favor’ before the question: *Por favor, quanto custa isso?* Prices are given in the local currency, the real (plural: reais). In the south of Brazil you may also hear “quanto sai?” which is a more colloquial way to ask the same thing.