Portuguese Phrase
A privacidade dos seus dados é o que mais nos importa.
Meaning
This phrase emphasizes the paramount importance a speaker or entity places on the confidentiality and protection of personal information. It conveys a strong commitment to safeguarding user data, often used by companies to build trust and assure customers.
When to use
This phrase is typically used in formal or semi-formal contexts, such as privacy policies, company mission statements, customer service interactions, or marketing materials. It's a declaration of commitment to data protection, aiming to reassure users or clients about how their personal information is handled.
✦Grammar Breakdown
A privacidadedos seus dadoséo quemaisnos importa
A privacidade
'A privacidade' is a feminine noun meaning 'privacy'. The definite article 'A' (the) is used here.
dos seus dados
'Dos' is a contraction of 'de' (of/from) and 'os' (the masculine plural definite article). 'Seus' is a possessive adjective meaning 'your' (plural, formal or informal). 'Dados' means 'data'.
é
'É' is the third-person singular present tense conjugation of the verb 'ser' (to be), used for inherent qualities or definitions.
o que
'O que' functions as a relative pronoun, meaning 'what' or 'that which'. It introduces a clause that specifies something.
mais
'Mais' is an adverb meaning 'most' or 'more'. Here, it emphasizes the degree of importance.
nos importa
'Importar' means 'to matter' or 'to be important'. 'Nos' is an indirect object pronoun meaning 'to us'. The verb agrees with the subject 'a privacidade dos seus dados' (it matters to us).
🗨In Conversation
Estou um pouco apreensivo com a segurança dos meus dados online.
I'm a bit apprehensive about the security of my data online.
Compreendo. Mas não se preocupe, a privacidade dos seus dados é o que mais nos importa.
I understand. But don't worry, the privacy of your data is what matters most to us.
✕Common Mistakes
A privacidade dos seus dados é o que mais importa para nós.
While 'para nós' isn't strictly incorrect, 'nos importa' is more idiomatic and concise in Portuguese when expressing what matters to someone. 'Importar' often takes an indirect object pronoun.
↔Alternatives
Valorizamos muito a sua privacidade.
We value your privacy very much.
A proteção dos seus dados é a nossa prioridade.
The protection of your data is our priority.
Garantimos a confidencialidade dos seus dados.
We guarantee the confidentiality of your data.
Cultural Tip
In Portuguese-speaking countries, particularly within the European Union (Portugal) and Brazil (LGPD), data privacy is a significant concern, heavily influenced by regulations like GDPR. Companies often explicitly state their commitment to data protection to comply with laws and build consumer trust. This phrase reflects a growing awareness and legal requirement for transparency regarding personal data handling.