Portuguese Phrase
É esse o melhor negócio?
Meaning
Literally, 'Is this the best deal?' It is used to ask whether a particular offer, price, or arrangement is the most advantageous compared with other options.
When to use
Use this question while shopping, negotiating a contract, or comparing different proposals. It works in both formal and informal settings, but the tone can become more persuasive if you raise your voice slightly at the end.
✦Grammar Breakdown
Éesseomelhornegócio?
É (ser)
The verb 'ser' in the third‑person singular present is used for identity or definition; here it introduces a question about a specific thing.
esse (demonstrative pronoun)
Points to something near the listener; it must agree in gender and number with the noun that follows.
o (definite article)
Used before a masculine singular noun; it also helps to form the comparative structure 'o melhor'.
melhor (comparative adjective)
The irregular comparative of 'bom'; it does not need 'mais' and takes the definite article when comparing a specific item.
negócio (noun)
Means 'deal' or 'business'; in this context it refers to a purchase or transaction.
🗨In Conversation
Olha, este carro tem todas as opções que eu quero.
Look, this car has all the options I want.
É esse o melhor negócio?
Is this the best deal?
✕Common Mistakes
É isso o melhor negócio?
'Isso' is a neuter pronoun and does not agree with the masculine noun 'negócio'. Use 'esse' or 'este' instead.
É esse melhor negócio?
When using the comparative 'melhor', the definite article 'o' is required before it.
É esse o melhor negócios?
'Negócio' must stay singular because the article 'o' is singular; the plural would be 'os negócios'.
↔Alternatives
É este o melhor negócio?
Is this the best deal?
É isso o melhor negócio?
Is this the best deal?
É o melhor negócio?
Is it the best deal?
Cultural Tip
In Brazil, bargaining is common in markets, car dealerships, and even online classifieds. Asking 'É esse o melhor negócio?' signals that you are comparing offers and expect the seller to justify the price. Keep a friendly tone; sounding too aggressive can be seen as rude. In some regions, people may answer with a counter‑offer rather than a simple yes/no.