Portuguese Phrase
Esse é um ótimo desconto.
Meaning
The sentence means ‘This is a great discount.’ It highlights that the price reduction being offered is especially good, often used to persuade a buyer or to draw attention to a promotion.
When to use
Use it in a store, market, or online shop when you want to point out a particularly attractive price cut. It works well in sales pitches, promotional flyers, or casual conversation about bargains.
✦Grammar Breakdown
Esseéumótimodesconto.
Demonstrative Pronoun (Esse)
‘Esse’ points to something near the listener or already mentioned; use it to refer to the discount you’re showing.
Verb ‘ser’ (é)
‘É’ is the third‑person singular present of ‘ser’, used for permanent or defining qualities, like a discount being ‘great’.
Indefinite Article (um)
‘Um’ introduces a singular, non‑specific noun; it agrees in gender and number with ‘desconto’ (masculine singular).
Adjective Placement (ótimo)
In Portuguese, most adjectives follow the noun, but ‘ótimo’ can precede for emphasis, as in ‘um ótimo desconto’.
Noun (desconto)
‘Desconto’ is a masculine noun meaning ‘discount’; it’s the object being described.
🗨In Conversation
Esse é um ótimo desconto.
This is a great discount.
Realmente, vale a pena comprar agora!
Indeed, it’s worth buying now!
✕Common Mistakes
Este é um ótimo desconto.
‘Este’ points to something near the speaker; the discount is usually being shown to the listener, so ‘esse’ is the correct demonstrative.
Esse é um ótimo descontos.
The noun must stay singular because the article ‘um’ is singular.
Esse é um ótima desconto.
‘Ótima’ is the feminine form; ‘desconto’ is masculine, so the adjective must be masculine – ‘ótimo’.
↔Alternatives
Esse desconto é ótimo.
This discount is great.
É um desconto excelente.
It’s an excellent discount.
Temos um desconto incrível.
We have an incredible discount.
Cultural Tip
Brazilians love a good ‘desconto’ and often use superlatives like ‘ótimo’, ‘excelente’ or ‘incrível’ to hype a deal. In formal writing you might prefer ‘excelente’ over ‘ótimo’, but in everyday conversation ‘ótimo’ sounds natural and friendly. Remember that ‘esse’ refers to something the listener can see, while ‘este’ would be used for something close to the speaker.