Italian Phrase
Figurati, fallo pure!
Meaning
A friendly, informal reply that combines a modest “you’re welcome” (figurati) with permission or encouragement (“go ahead and do it”). It can be rendered as “No problem, feel free to do it!”
When to use
Use it in casual conversations with friends, family, or close colleagues when someone thanks you and you want to both acknowledge the thanks and give them the green light to proceed with an action.
✦Grammar Breakdown
Figurati,fallopure!
Figurati
Imperative of the reflexive verb *figurarsi* used informally to mean “don’t mention it / you’re welcome”. It’s the second‑person singular form.
Fallo
Imperative of *fare* + direct‑object pronoun *lo*. The clitic attaches to the verb, forming *fa’lo* → *fallo*.
Pure
Adverb meaning “as well / go ahead”. Placed after the verb phrase to give permission or encouragement.
🗨In Conversation
Grazie per avermi aiutato a spostare il tavolo.
Thanks for helping me move the table.
Figurati, fallo pure!
No problem, go ahead and do it!
✕Common Mistakes
Figuri, fallo pure!
The correct informal form is *figurati*, not *figuri*.
Fa lo pure!
When the pronoun attaches to the imperative, it becomes a single word *fallo*.
Figurati, fallo puro!
*Pure* (adverb) is required; *puro* (adjective) changes the meaning.
↔Alternatives
Di nulla, fallo pure!
It’s nothing, go ahead!
Prego, procedi pure!
You’re welcome, proceed as you wish.
Non c’è di che, vai avanti!
Don’t mention it, go ahead!
Cultural Tip
In Italy, *figurati* is a very common, informal way to downplay a favor. It’s typically used among peers; in formal settings you’d say *prego* or *di nulla*. Adding *pure* after an imperative adds a polite, encouraging tone, similar to “go ahead” in English. Remember that the tone of voice matters – a warm, relaxed intonation reinforces the friendly vibe.