Italian Phrase
Questo negozio è più economico.
Meaning
The sentence states that the store being pointed out offers lower prices than another reference point. It uses the standard Italian comparative construction "più + adjective" to express that something is cheaper.
When to use
Use this phrase when you want to recommend a cheaper shop, compare two or more stores, or comment on price differences while shopping or giving advice.
✦Grammar Breakdown
Questonegozioèpiùeconomico.
Questo (demonstrative adjective)
Matches the gender and number of the noun it modifies; here masculine singular to agree with "negozio".
negozio (noun)
A masculine singular noun meaning "store"; the subject of the sentence.
è (essere)
Third‑person singular present of "essere" (to be), linking the subject to its description.
più (comparative adverb)
Used before an adjective to form the comparative "more"; it does not change form.
economico (adjective)
Means "economical" or "cheap"; with "più" it creates the comparative "more economical/cheaper".
🗨In Conversation
Quale negozio consigli per comprare vestiti?
Which store do you recommend for buying clothes?
Questo negozio è più economico.
This store is cheaper.
✕Common Mistakes
Questo negozio è più più economico.
Do not duplicate "più"; the comparative only needs one "più".
Questo negozio è più economico.
When the comparison is explicit, you must add the object of comparison after "di".
Questo negozio è più barato.
"Barato" is informal; in formal contexts prefer "economico" or "conveniente".
↔Alternatives
Questo negozio costa meno.
This store costs less.
Questo negozio è più barato.
This store is cheaper (colloquial).
Questo negozio è più conveniente.
This store is more convenient/affordable.
Cultural Tip
In Italy, "economico" is the neutral term for "cheap" or "budget‑friendly". "Barato" is more colloquial and can sound slightly informal, so reserve it for casual conversation. When making a direct comparison, always pair "più" with the adjective (e.g., "più economico di…").