Portuguese Phrase
Esse item está em promoção?
Meaning
Literally: “Is this item on promotion?” It asks whether the product being pointed at is currently being sold at a reduced price or special offer. The phrase is neutral and can be used in stores, online shops, or casual conversation about discounts.
When to use
Use this question when you see a product you like and want to confirm if a discount applies. It works both in physical retail settings (e.g., supermarkets, boutiques) and digital platforms (e‑commerce sites, apps). It’s also handy when a salesperson mentions a possible deal and you need clarification.
✦Grammar Breakdown
Esseitemestáempromoção?
Demonstrative pronoun "Esse"
"Esse" points to something near the listener (or already mentioned) and agrees in gender and number with the noun.
Verb "estar" for temporary states
"Estar" is used for conditions that can change, such as a product being on sale right now.
Preposition "em" + noun
"Em" introduces the circumstance or location; here it links the state to "promoção".
Noun "promoção"
"Promoção" means a special price reduction; it is a feminine noun, so articles and adjectives would be "a promoção".
Question intonation
In spoken Portuguese the rising intonation at the end signals a yes‑no question; written Portuguese uses the question mark.
🗨In Conversation
Esse item está em promoção?
Is this item on promotion?
Sim, está com 20% de desconto até o fim do dia.
Yes, it’s 20% off until the end of the day.
✕Common Mistakes
Esse item é em promoção.
Use "está" for temporary states; "é" is for permanent characteristics.
Este item está em promoção?
"Este" points to something near the speaker; "Esse" points to something near the listener or already mentioned.
↔Alternatives
Esse produto está em oferta?
Is this product on sale?
Esse item tem desconto?
Does this item have a discount?
Esse artigo está em promoção?
Is this article on promotion?
Cultural Tip
In Brazil, "promoção" can refer to a limited‑time price cut, a bundle deal, or even a loyalty‑card benefit. Sales periods like "Black Friday" (known locally as "Black Friday" as well) and "Liquidação de Verão" are heavily advertised, and shoppers often ask about promotions before committing. Using "promoção" sounds a bit more formal than "oferta", which is common in everyday conversation.

