Italian Phrase
In un altro negozio costa meno.
Meaning
The sentence states that the same item is cheaper in a different store. It is a straightforward way to compare prices while shopping or discussing where to buy something.
When to use
Use this phrase when you notice a price difference while shopping, when you want to suggest a cheaper alternative, or during a friendly price‑comparison conversation with friends or sales staff.
✦Grammar Breakdown
Inunaltronegoziocostameno
In (preposition)
Used to indicate location; here it means 'in'.
un (indefinite article)
Masculine singular article meaning 'a' or 'an'.
altro (adjective)
Means 'other' or 'another' and agrees in gender and number with the noun.
negozio (noun)
Masculine singular noun meaning 'store' or 'shop'.
costa (verb costare)
Third‑person singular present of 'costare' – 'to cost'.
meno (adverb of comparison)
Used to express a lower degree; here it means 'less'.
🗨In Conversation
Questa camicia costa 30 euro qui.
This shirt costs 30 euros here.
In un altro negozio costa meno.
In another store it costs less.
✕Common Mistakes
In un altro negozio costa meno di.
When using "meno" to compare two specific amounts you need the preposition "di" (e.g., "costa meno di 20 euro"). In this sentence the comparison is implicit, so just "costa meno" is correct.
In un'altra negozio costa meno.
Do not use the feminine form "un'altra" because "negozio" is masculine.
↔Alternatives
In un negozio diverso costa di meno.
In a different store it costs less.
In un altro negozio è più economico.
In another store it's cheaper.
Puoi trovarlo più barato altrove.
You can find it cheaper elsewhere.
Cultural Tip
Italians often compare prices, especially in markets and small boutiques. While it's fine to point out a cheaper option, keep the tone friendly and avoid sounding too aggressive; saying "In un altro negozio costa meno" is neutral and commonly used in everyday conversation.