Italian Phrase
Confronta sempre i prezzi.
Meaning
The sentence is a piece of practical advice meaning “Always compare prices.” It encourages the listener to check different offers before buying, highlighting a cost‑conscious attitude.
When to use
Use this phrase when you’re giving shopping or budgeting advice, whether in a casual conversation with a friend, a family member, or even in a professional setting such as a sales training session.
✦Grammar Breakdown
Confrontasempreiprezzi
Imperative mood
"Confronta" is the second‑person singular imperative of the verb *confrontare* (to compare), used here to give a direct piece of advice.
Adverb placement
"Sempre" (always) is placed before the direct object to stress the habit: *Confronta sempre i prezzi*.
Definite article
"i" is the plural masculine definite article that matches the noun *prezzi*.
Noun agreement
*Prezzi* is a masculine plural noun meaning “prices”.
🗨In Conversation
Voglio comprare una nuova TV, ma non so quale modello scegliere.
I want to buy a new TV, but I don’t know which model to choose.
Confronta sempre i prezzi.
Always compare prices.
✕Common Mistakes
Confronti sempre i prezzi.
"Confronti" is the present indicative (you compare) or the formal imperative; the informal imperative is "Confronta".
Confronta di sempre i prezzi.
The preposition "di" does not belong here; adverbs of frequency go directly before the verb or object.
↔Alternatives
Controlla sempre i prezzi.
Always check the prices.
Fai sempre un confronto dei prezzi.
Always make a price comparison.
Confronta i prezzi prima di acquistare.
Compare prices before buying.
Cultural Tip
In Italy price‑comparison is especially common for big‑ticket items like electronics, appliances, and vacations. Many Italians use online comparators (e.g., *Idealo*, *Trovaprezzi*) or consult weekly supermarket flyers. While the phrase is perfectly neutral, using it in a formal context (e.g., with a client) can sound a bit directive; in casual conversation it feels friendly and helpful.