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Italian Phrase

Avete un programma fedeltà?

/aˈveːte un proˈɡramma fedeˈlta/
Meaning"Do you have a loyalty program?"
💡

Meaning

This phrase is used to inquire if a business offers a loyalty program, which typically rewards regular customers with discounts, points, or special benefits. It's a direct and polite way to ask about customer retention schemes.

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When to use

You would use this phrase when shopping in stores, dining at restaurants, or visiting cafes, especially if you plan to be a repeat customer or are looking for potential savings. It's common to ask at the checkout or information desk.

✦Grammar Breakdown

Aveteunprogrammafedeltà?

1

Avete (from Avere)

Avete is the second-person plural conjugation of the verb 'avere' (to have). It can be used for 'you all' (informal plural) or as a formal singular/plural 'you' when addressing someone respectfully in a business context.

2

Un (Indefinite Article)

'Un' is the masculine indefinite article in Italian, meaning 'a' or 'an'. It is used before masculine singular nouns that start with a consonant or a vowel.

3

Programma (Noun)

'Programma' is a masculine noun meaning 'program'. Despite ending in '-a', it follows the masculine pattern, which is an exception to the general rule for Italian nouns.

4

Fedeltà (Noun)

'Fedeltà' is a feminine noun meaning 'loyalty'. When combined with 'programma', it forms a compound noun 'programma fedeltà' (loyalty program).

🗨In Conversation

A

Vorrei pagare, per favore. Avete un programma fedeltà?

I'd like to pay, please. Do you have a loyalty program?

Sì, certo! Ha la nostra tessera?

Yes, of course! Do you have our card?

B

✕Common Mistakes

  • Hai un programma fedeltà?

    While 'Hai' is the informal singular form of 'avere', 'Avete' (plural informal or formal singular/plural) is generally more appropriate and polite when addressing staff in a business context, especially if you don't know them well or are addressing multiple people.

  • Avete un programma di lealtà?

    While 'lealtà' means loyalty, 'fedeltà' is the correct and commonly used term in Italian for customer loyalty programs.

↔Alternatives

  • Avete una carta fedeltà?

    Do you have a loyalty card?

  • C'è un programma a punti?

    Is there a points program?

  • Offrite sconti per clienti abituali?

    Do you offer discounts for regular customers?

it

Cultural Tip

In Italy, loyalty programs (programmi fedeltà) are quite common, especially in supermarkets, pharmacies, and larger retail chains. It's perfectly normal and often expected for customers to inquire about them. Italians appreciate good value, and asking about loyalty programs is seen as a savvy consumer move rather than being impolite. Always use 'Lei' (formal singular) or 'Voi' (formal plural, or informal plural) when addressing staff, which 'Avete' covers.